Direct marketing through personalised print can redefine the value of your print. Using data manipulation actioned from your own database, you can increase response rates by directly targeting the consumer. Variable data printing (VDP) offers the opportunity of changing fonts, text, graphics, pricings and personal messages in one pass. An innovative marketing tool, our Xeikon 500 press can digitally produce your direct mail making this type of personalised print a unique way to ‘mass message’ with the emphasis on individual and personal attention.